Selected clients
International Atomic Energy Agency
Supported the design of a webinar series on stakeholder involvement; Took part in the organizing committee for IAEA's first technical meeting on subject of social media; Wrote a template for social media strategies for a stakeholder involvement guide
LucidCatalyst
Communication support to a civil society roundtable event during the visit of a Canadian government delegation to the UK, including press release and drafting of an open letter
Thomas Thor Associates
Thought leadership interviews and blogging; corporate communications
World Nuclear Association
Structured interviews as part of a foresight exercise with the World Energy Council; Editing the 2020 edition of the Talking Points messaging manual for industry communicators
Japan Atomic Industry Forum (JAIF)
Ongoing commentary on international nuclear developments for Japanese readers, London Calling
Nuclear Engineering International
Ongoing series of monthly commentary articles
World Nuclear University
Lecturing on communication, mentoring Summer Institute fellows
Institute of Energy Economics (IEE) Japan
Research report on UK government structure for nuclear resilience
Services
Corporate Communications
Every organisation needs to put forward the best of its work in the context of its motivations and goals. Fundamental to that is the copywriting and production of clear, accurate and direct materials, whether they are in print, online or in speeches delivered in person. As an experienced trade journalist, Jeremy has dealt with thousands of press releases, corporate websites and annual reports from companies large and small all over the world. He can work with you to identify key stakeholders, produce the right content, and carry out targeted promotion that encourages action.
Content
Strategy
Information, stories, data and graphics that highlight the best of your work can be found and brought to light by research and good journalism. You then have the chance to tell your story your way and do so with the accuracy your audience demands. Jeremy made his name as founding editor of World Nuclear News, the leading news service of the nuclear power industry with exactly that mission.
Social Media
Coaching
Social media gives you the chance to interact directly with customers, clients, partner organisations, policymakers, journalists and the public at large. By living your brand's values you can create a trusting community around your work. There are few firm rules to doing this and the social media space evolves constantly. Coaching sessions can empower and guide your teams to make a positive impact and become trusted as experts in their own right. Enquire below about sessions tailored to your needs.
Energy Transition
Commentary
Jeremy monitors the international energy scene and contributes articles regularly for a range of outlets, including monthly columns for the nuclear industry's longest running print magazine, Nuclear Engineering International, commenting on policy, waste, activism, and communication among other things.
Corporate
Copywriting
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Complete and concise wordings bring your unique offer to stakeholders in terms that will motivate them to take the actions you want. Jeremy works with his clients to clarify how their business goals translate to communication goals and then develops quick and clear messages to produce effective materials including websites, brochures and more.
Storytelling
Today, energy firms, as well as the professionals within them, must communicate why they do what they do, not simply what it is and how it is done. Know Your Own Story is a Fluent in Energy workshop in which participants learn to tell the story of their work and their motivations in a succinct and understandable way that leads to productive conversations.
Blog
Biography
Jeremy Gordon has enjoyed 16 years as a communicator in the international nuclear industry. Beginning as Deputy Editor of Nuclear Engineering International magazine, he joined the World Nuclear Association in 2006 and launched its independent World Nuclear News service the following year. The website's popularity grew organically to achieve email distribution of 25,000 and a following of 160,000 on Facebook. It remains the world leader in public information on the current affairs of the global nuclear industry and its largest public platform. Jeremy went on to lead a team producing WNN as well as the WNA’s Information Library and Reactor Database. For a year he advised the Harmony programme, which represents the nuclear industry’s goal and vision for its place in a future energy mix. As a member of the WNA’s management team he contributed to setting its agenda and strategy as well as delivering its projects and goals. Jeremy grew up and was educated in London, earning a Bachelor’s degree in Artificial Intelligence from the University of Westminster and graduating with honours in 2000.
Contact
Fluent in Energy
Suite 3, Claremont Business Centre,
Claremont Road, Surbiton, KT6 4QU
United Kingdom