Every organisation needs to put forward the best of its work in the context of its motivations and goals. Fundamental to that is the copywriting and production of clear, accurate and direct materials, whether they are in print, online or in speeches delivered in person. As an experienced trade journalist, Jeremy has dealt with thousands of press releases, corporate websites and annual reports from companies large and small all over the world. He can work with you to identify key stakeholders, produce the right content, and carry out targeted promotion that encourages action.
Information, stories, data and graphics that highlight the best of your work can be found and brought to light by research and good journalism. You then have the chance to tell your story your way and do so with the accuracy your audience demands. Jeremy made his name as founding editor of World Nuclear News, the leading news service of the nuclear power industry with exactly that mission.
Social media gives you the chance to interact directly with customers, clients, partner organisations, policymakers, journalists and the public at large. By living your brand's values you can create a trusting community around your work. There are few firm rules to doing this and the social media space evolves constantly. Coaching sessions can empower and guide your teams to make a positive impact and become trusted as experts in their own right. Enquire below about sessions tailored to your needs.
Jeremy monitors the international energy scene and contributes articles regularly for a range of outlets, including monthly columns for the nuclear industry's longest running print magazine, Nuclear Engineering International, commenting on policy, waste, activism, and communication among other things.
Complete and concise wordings bring your unique offer to stakeholders in terms that will motivate them to take the actions you want. Jeremy works with his clients to clarify how their business goals translate to communication goals and then develops quick and clear messages to produce effective materials including websites, brochures and more.
Today, energy firms, as well as the professionals within them, must communicate why they do what they do, not simply what it is and how it is done. Know Your Own Story is a Fluent in Energy workshop in which participants learn to tell the story of their work and their motivations in a succinct and understandable way that leads to productive conversations.